Vineyard Vines
In 1998, brothers Shep & Ian Murray were miserable behind their 9 to 5 desk jobs. So, they quit, and cut their ties with corporate America to start making ties representing the Good Life. Today, the lifestyle brand is known for its whimsical neckties, wide selection of apparel, and smiling pink whale logo.
While at Vineyard Vines, I was the liaison between the Marketing and Content teams. I oversaw numerous digital assets to support large marketing initiatives. Additionally, I concepted and executed short and long-form videos to boost storytelling and engage consumers across channels.
I played a key role in developing the brand's "Quick Strike" team, which consisted of content creators tasked with creating and publishing content as social media trends gained traction.
Work
Design
Production
Social/Digital
Photo and Video
Video Content
The Best of the Whale
A small, but very important part of my job was dressing up as the brand's pink smiling whale. It wasn't in my job description, but since no one else wanted to spend hours sweating in an inflatable whale suit, I happily volunteered... every. single. time.
Vineyard Vines x USO
This was probably one of my favorite productions. To support Vineyard Vines' USO collection, I was tasked with concepting, producing, and editing a video that highlighted military personnel returning home to their loved ones. Fun fact: I was crying behind the camera the whole time.
Paid Social
