Athletic Brewing Company
Dedicated to crafting delicious non-alcoholic beer you can enjoy anytime and anywhere, Athletic Brewing Company has become the fastest-growing brewery in the USA.
Unlike other non-alcoholic beers, Athletic's process allows its beers to maintain full flavor – which is why the brand continues to win numerous awards when up against full-strength beers. Skeptical? So were some of its biggest fans before their first sip.
I joined Athletic as the first in-house creative. Since then, I have grown and established a talented team of creatives executing across various creative mediums: digital, print, content, motion/sound design, and beyond.
Work
Creative Team Leadership
Branding
Packaging
Production
Social/Digital
Photo and Video
Brand Story: The Epic Adventure Behind Athletic
Overseeing the production of our Brand Story campaign, I worked closely with our external creative agency to deliver an epic story of Athletic's award-winning brews and the founders behind them. Our goal was to promote the brand's growth, 150,000 sqft. facility, product, awards, history, and the brand's co-founders — all neatly packaged into one compelling and engaging video...
Photography
I've enjoyed wearing my photographer "hat" and capturing photography across environmental, studio, and brewery categories. Here are a few of the many photos I've captured to support beer releases.
Athletic Apparel: Fit for Any Occasion
Storytelling: Beyond the Brew
Every beer has a story, and we wanted to highlight those stories through a series aptly named Beyond the Brew. For our first episode, we highlighted long-time brewer, Tucker. There aren’t many things our brewer Tucker enjoys as much as a good brew, but driving his truck along the coast, posting up on the beach, and camping by the cliffs are a few of them. So he thought, why not combine them with a delicious brew that embodies the feeling of his favorite West Coast experiences? And so, Tucker’s West Coast IPA was born. Now, when Tucker can’t make it to the coast, he cracks one of these and it’s almost like he’s there.
Athletic x Netflix x The Witcher
Toss a coin and raise a glass to Geralt’s Gold. Inspired by Netflix's The Witcher, this legendary Helles has more than meets the eye. Aromatics wander through citrus and florals atop a peach nose from the faraway Continent. On the outside, it’s a radiant gold, but behind its name lies a secret keep.
We wanted to push the collaboration a bit further, so we produced our own The Office-inspired series dubbed Toss a Can to Your Witcher. In our short series, Athletic's CMO took fandom a little too seriously.
Athletic x Kane Footwear
The limited-edition Athletic x Kane Revive is a game-changing shoe for your recovery, and the planet. Engineered with tech inspired by recovery-based principles, it’s expertly crafted to help you bounce back better than ever.
